About me.

“Great marketing is possible when you put yourself in your customers shoes”.

I am a communication and marketing professional with 30 years of experience working across the private sector, not for profit organisations, local, state and federal government.

My background is a wealth of knowledge in:

• digital marketing and offline marketing
• website design and development
• seo and social media management
• consumer behaviour and strategy
• media and writing
• brand development
• event management
• print production and publication management
• editing and copywriting
• email marketing.

Great marketing starts by thinking like the customer — to design communication that is clear, purposeful and effective.

What I do.

“Creative and driven — it’s all in the detail”.

• marketing and communication strategy
• Word Press website writing and design
• graphic design
• content creation for digital, print and media
• event strategy, sponsorship and delivery
• stakeholder engagement
• networking and engagement.

Career highlights.

Queensland Health — Senior Communication Advisor.
2011-2016.

Managed a two year statewide health initiative producing a best practice website, workplace wellness assessment system and 40+online resources.

Highlight.

Designed and launched workplaceforwellness. Endorsed by the Health Minister at a 200+ guest launch event.

Department of Communities & Transport — Communication Officer.
2009-2011

Delivered communication for legislation, public programs, media and event management.

Highlight.

Delivered urgent statewide rollout of a new veteran travel pass.
Foster care campaign achieved record nominations and media.

Brisbane City Council — Communication Officer. 2007 – 2009

Translated technical content into clear, accessible messaging.

Developed HR marketing tools and an advertising campaign.

Highlight.

Contributed to an award-winning Brisbane City water efficiency program.

Chestnut Hospice UK — Events Manager. 2006 – 2007

Delivered large scale fundraising events

Built media, sponsor and volunteer partnerships.

Highlight.

Created a new fundraiser ‘Blazing Saddles’ generating a high number of riders and radio coverage.

Disability Services — Events & Marketing Officer. 2004 – 2005

Managed statewide campaigns and major events

Redesigned and managed two key publications/increased database by 50%.

Highlight.

Delivered a record-breaking Disability Action Week Awards event (400 guests).

The ‘new look’ publication recieved the Minister’s Achievment Award.

Marketing & Events Coordinator | 2002 – 2004

Australian Consulate-General & Trade Commission (NZ)

• managed official events, trade and ministerial visits
• Managed 20 networking and trade events at the Consul-General residence.

Highlight.

Managed the Australia Day Ball with 700 guests and $100,000 in sponsorship.

The event sold out quickly, and was a tremendous success — a historical first.

Marketing & Public Relations. 1996 – 2002

Forest Retirement Villages Group

Executing creative marketing strategies.

Highlight.

Managed Queensland’s first seniors competitions across Brisbane villages attracting high exposure and hundreds of potential residents.

Education.

Bachelor of Communication (Journalism Major) Griffith University 2009

• Diploma in Marketing  – TAFE 1991.
• IIR Staging Successful Events 2003.
• High School Certificate NZ 1983.
• Five-Star Silver Certificate – Regent Hotel 1987.

Other.

Current National Police Check.

Blue and Yellow Cards.

Manual driver licence and LR bus licence.

Australian citizen.